There’s been much ado about Facebook data of late. What do they know, and when did they know it? How is it used? And why do I keep getting pummeled with real estate ads when I’ve already bought my house?
A friend recently showed me this article that describes, among other things, how to download your own Facebook data. I was immediately intrigued. Since I am my very favorite subject, I immediately dropped everything and followed the instructions.
When you’re in Facebook, click that downward pointing arrow on the ribbon at the upper right. Then click settings. That should bring you to General Account Settings. Beneath that list of info, you should see the statement “Download a copy of your Facebook data.” Click it.
Now, if you’ve been on Facebook as long as I have, it is going to take a while to download this stuff. But it’s quite revealing when you do.
For instance, I had no idea how many apps I have been active in. Most of them I recognize from past use, at least, but some of them I don’t recognize at all. For example, what the hell is MeowShare? And Disqus?
And most interesting were the Ads Topics. These words and phrases are what companies use to target me with ads, and a lot of them are spot on. But then there are some that are really out there and unrecognizable, like “Charlton Athletic F.C” or “Mud (2012 film)”. Others are oddly vague, such as life, love, religion, cup, duck, and Louisiana. (Beats me.)
The index made the hair on the back of my neck stand up. It has my birth date, my e-mail, my city, my relationship status, my family and friends, my education, my work history, all my indicated interests, and all my Facebook groups. Wow.
I mean, I knew Facebook had this information, of course. I’m the one who gave it to them. But seeing it all laid out in one neat little package was kind of freaky. And of course, I still have no idea what they actually have done with this information. The worst part is that I will never know for sure.
Am I going to get off Facebook? Probably not. This is the only way I keep in touch with many people. But now I’m going to feel as if someone is looking over my shoulder. And that’s not a pleasant feeling.