It’s Official. We’ll Buy Anything.

I heard somewhere recently that the United States and New Zealand are the only countries that allow end consumers to be exposed to pharmaceutical Ads. This says a lot about our country’s level of greed, that we’re willing to exploit even our own pain and suffering to make a buck. That’s a depressing thought.

Even more depressing, though, is our willingness to buy absolutely anything. A lot of these ads have side effect disclaimers that ought to make our hair stand up on end, and yet these commercials must be profitable for the companies or they wouldn’t produce them.

Who in their right mind would see an ad that says, “With this drug, an overdose or even death can happen,” and then think, “Oh, yeah. I need to get me some of that!” Are we so easily fooled by the passive voice? Is it because a woman who has Chronic Obstructive Pulmonary Disease is seen jogging uphill? Do we love purple so much that we want to ingest it? Or is the product name so hip and catchy that we can’t resist? Are we really that dumb or that desperate?

Contemplating all of this makes me tired. But I’m sure there’s a pill for that.

Pills

[Image credit: affairstoday.co.uk]

Changing My Favorite Color

When I was little, if you asked me to choose a favorite color I would have said purple without hesitation. Purple, purple, purple. Everything around me had to be purple if possible. I didn’t care if it was a pastel or a dark rich shade, as long as it was purple.

Then, sometime around age 10, I began to get a more refined sense of color, and realized I didn’t really like just any purple. No. Lavender was my color, and that has been the case until very recently. A female who likes lavender. How cliché.

But in the past year I have been going through some changes that have caused me to get to know myself on a much deeper level, and all of a sudden a pale washed out lavender isn’t for me. No. I am a lilac woman. I think I have been all along. I just didn’t have the courage to own it.

But I suspect my life is about to be flipped upside down, and frankly, I’d welcome that. Things haven’t been ideal of late. So I started to cast about for ways to jump start some changes.

I began thinking about color. What if your color choice is based on your personality? But which comes first? Does your personality dictate your color choice, or does color influence who you are? I do notice that certain colors bring out certain feelings in me.

Recently I got a new laptop and had a choice of colors. I could have chosen purple, but I chose red. For some reason I really had to have red. And that surprised me because I’ve never liked red. I don’t wear red, and it’s not a big part of my life. Red actually makes me uncomfortable. It’s way too “out there” for quiet little me.

And I’ve been noticing yellow a lot recently. Yellow makes me smile. I think I need more yellow in my life. Again, this is a color I’ve always avoided. Not only because I look jaundiced when I wear it, but also because it’s a bit too perky, a bit too upbeat. Ironically I just realized it’s exactly opposite purple on the color wheel, too. Interesting.

In the process of writing this entry, I came across this website: http://www.empower-yourself-with-color-psychology.com and it talks about the various personality traits that are associated with certain colors. Sure enough, the description for purple fits me to a T. It’s actually kind of eerie. All but two comments about purple people, for better or for worse, match me perfectly.

The website also mentions some other interesting theories. It says:

“If you have changed your personality color, or favorite color, try to identify the circumstances surrounding your life at that time as your new favorite will reflect qualities you need to attract into your life to help you deal with those circumstances.”

“The colors you dislike can tell you a lot about yourself as well, often reflecting your weaknesses and vulnerabilities. Your most disliked color will relate to areas in your life that need to be given attention or past hurts that need to be healed. It is a good idea to try to incorporate a small amount of your disliked colors into your life by using them in clothing or underwear or in your home, to help balance your energies. Rejecting whole colors can create imbalances in your life.”

So next I looked at their descriptions of yellow and red, to find out what I need from them.

From yellow I need enthusiasm for life, confidence and optimism. It also brings clear thinking and quick decision making. Being drawn to yellow means I have a deep need for logical order. Amen to that. My dislike of yellow up to this point means that I’ve been unable to cope with change, and am not impulsive or spontaneous. Again, right on target.

Red is the color of extroversion and optimism. I could use both qualities. If I’m drawn to red right now it means I have a need for fulfillment and satisfaction and I want to experience life through the five senses. Yes! Yes! Yes! My aversion to it up to now means that I’ve been under stress and couldn’t cope with the excitement and high energy that red generates. It also means I find anger a difficult emotion to handle. God, yes.

It also says that if you dislike red, “You may want more excitement, energy and passion in your life but are afraid, for some reason, or lack the self-confidence, to get involved and open yourself to the possibilities red can bring to you.” And “You may have suffered rejection or defeat at an early age and don’t believe you can ever win.” Well, holy crap.

Okay, that’s it. I’m bringing more red and yellow into my life. Yes, I’m sure I’ll always be inherently lilac, but what would it hurt if I added a little contrast to my world?

Pillow Fight at Nathan Philips Square in Toronto. May 12, 2007.

[Image credit: http://wvs.topleftpixel.com/07/07/28/ ]