Truth in Advertising?

For every truly bad advertising campaign, I suspect there were people in the background who TRIED to warn their boss, but he or she refused to listen. Most people know about the classic one: Chevy Nova couldn’t figure out why their sales in Latin America were feeble. In Spanish, “No va” means “doesn’t go.”

But apparently there’s no end to ill-advised ad campaigns. When I was growing up in Central Florida there was this restaurant that had a whole series of TV commercials that featured the owner’s 4 year old child. Clearly he loved this little girl so much that he was completely blind to the fact that in every commercial she is seen chewing her food with her mouth wide open. Viewers were treated to the contents of her masticating maw. It was a disgusting sight. Because of this, no one I knew had the stomach to even try this restaurant.

And now McDonalds has come up with a new sandwich called the McWrap. It actually looks quite good, and I have it on excellent authority that it is delicious. But I can’t eat something that sounds like it’s called “Mc Crap”. My subconscious alarm bells just won’t stop ringing. I just can’t do it.

And in the interest of equal time, if I ever cross paths with that creepy Burger King character, with his fiberglass face with the fixed maniacal grin, I will beat him senseless in self-defense, and not a court in the land would convict me.